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30% off · HEEMOTHY auto-applied

Model holding HEEM Antifrizz 2.0 in purple studio light

HEEM by JV — Premium grooming

HEEM. It's a lifestyle, not a brand.

Premium natural hair products to enhance your look. Built by a professional barber, for professionals and for everyone.

01 — The lineup

Five formulas. One standard.

Every HEEM hair product, tested behind the chair before it ever reaches yours.

HEEM Styling Powder
01 / 05

Hair

HEEM Styling Powder

5.0 · 10 reviews

Instant volume. Invisible texture.

  • Adds volume and texture to flat hair
  • Switch up your style in multiple ways
  • Matte, invisible finish
  • Restyle as often as you want

Best for: Straight, flat hair that needs lift

$15
Details

02 — Shop by category

Everything for the chair.

03 — Best sellers

Best sellers.

Ranked by real orders from the HEEM store.

Precision detailing in your hand.

$25(11)

3 options

04 — The HEEM lifestyle

Born behind the chair.

HEEM started because the products behind the chair never matched the standard of the work. The powders fell flat, the pomades shined too hard, and the capes looked like everyone else's.

So a professional barber built his own. First the styling powder: instant volume, invisible finish. Then the matte pomade, the wax, the sea salt spray, the gold comb, the capes. Piece by piece, a complete collection every barber and every client could trust.

Behind every order is a barber who treats you like a client in the chair, not a number.

Read our story
HEEM campaign portrait in low purple light
A barber styling a client's hair with a HEEM comb in the shop
Barber wearing the HEEM Skully
The green HEEM Cape over the barber chair
The HEEM Crush comb-and-brush on a leather barber station

05 — Why HEEM

Why the culture chose HEEM.

A barber working with a HEEM comb in the shop

HEEM started because the products behind the chair never matched the standard of the work. So a professional barber built his own — for professionals and for everyone.

Countries we ship to
35
Customer reviews
157
Average rating
4.9★
Products in the collection
23

06 — Bundles & routines

Your routine. One box.

What are you going for?

Volume Combo
Save 20%

Built for: Volume & lift

Volume Combo

Maximum lift, fullness and a natural finish.

$40, was $50
Details

07 — Reviews

Rock with HEEM?

4.9

from 157 customer reviews

  • 5★155
  • 4★1
  • 3★0
  • 2★0
  • 1★1

Tell the culture how it's working for you. Takes 30 seconds.

“Your the best, best products ever let’s goo jv!!”
DamianHEEM Crush
“Já é muito brabo gosto demais dos seus videos”
IsaqueThe HEEM Cape
“Yo u got to get this bro like no lie I start use the sea spray and I started to get girls after this”
JozerHEEM Sea Salt Spray
“WOOOOO, actually w product bro, 100% recommend. texture af”
OlmerHEEM Pomade 2.0
“It works good I like the product a lot and not just that but how they make other people able to become successful”
LucioHEEM Shear Pack
“Love everything about this!! Made me look HEEM asf; stop overthinking and buy let the product do the talking😤”
InneryHEEM
“this cape is fire its big nice design nothing too crazy tbh best cape ive ever bought”
jair B.The HEEM Cape
“This was an amazing cape good design client said they loved it herm the best”
Ray K.The HEEM Cape
“Majestic and hellla dope Wallahi would love to sponsor a free cape for my vids.”
drako L.The HEEM Cape
“I’ve been using HEEM by JV products and they’ve exceeded my expectations. You can tell they were made by a barber who actually understands what works. The products are easy to use, hold my style all day, and don’t leave my hair feeling greasy or weighed down. The quality is top-notch, and the results speak for themselves. If you’re serious about your hair or you’re a barber looking for reliable products, I definitely recommend giving HEEM a try. It’s more than just a brand—it’s quality you can trust.”
Zayden P.HEEM Crush
“I love heem my clients love heem and it’s the best products that I have tried”
Cody B.HEEM Antifrizz 2.0
“Amazing bought it and it’s so perfect and it shapes to my hand perfect”
Jose M.HEEM Razor
“Heem the best pair of shears out there. They’re super sharp, so they easily cut any hair.”
AnthonyHEEM Shear Pack
“Best products I’ve used Heem is the next big thing in the barber industry highly recommend!!”
Christopher L.HEEM Styling Powder
“Literally made my dry curls turn into the most lushes things out there”
Michael A.HEEM Antifrizz 2.0
“Got a decent amount of heem and it’s amazing bro best to ever do it”
Kaleb C.HEEM
“This product is the most amazing sea salt spray.”
Jose M.HEEM Sea Salt Spray
“I use it for every client I have and it works and I get there feed back from the client and they say it is the best product they used ever.”
Jayden R.HEEM Pomade 2.0

It's a lifestyle, not a brand.

Join the culture. Become HEEM.